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A Creative Proposal to Reduce the Cost of Content
Video tends to be a driver for broadband, particularly in rural areas. The smaller providers serving rural areas are challenged with higher costs for providing video content than operators with national footprints; costs that are inevitably passed on to consumers. Shirley Bloomfield, Chief Executive Officer of NTCA, explains an idea, that was presented last week…
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Talking About the Rising Costs of Cable Programming
The link between rising programming costs and the source of those costs aren’t obvious to many consumers. Because of that indirect connection, the last-mile provider is the one that takes the brunt of the consumer backlash to programming prices that typically outpace inflation. In the above interview, Shentel’s Vice President of Cable, Tom Whitaker, talks about…
