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Youth – And the World Turns
“The Japanese do American better than we do,” so says Kathleen Gasperini, senior vice president and founding partner of Label Networks. She talks about the global youth and how they are different, yet related and how they influence each other. She suggests the Japanese youth take American culture and reinterpret it in new ways. China…
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Youth Market Insight at MIS 2011 – Part 1
Dan Coates of Ypulse provides an overview of the Millennial generation and discusses how they are different from previous generations and elaborates on the seven characteristics of this group; these characteristics may be a bit surprising to their baby boomer and Gen-X parents. In his presentation, he provides good insight on their media consumption and communications habits.…
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The Largest Generation in History
The largest generation in history is how Dan Coates characterizes the Millennial generation. Coates, president of Ypulse, is an expert on youth and his organization is in constant contact with thousands of young people, helping major brands understand trends and the minds of young people. He points out in this interview that the Millennial generation is different from…
