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Transformation from Paper to App – Part 1
An exhibit booth has to have something unique to catch the eye of this grizzled veteran of the trade show floor. To stand out among hundreds of competitors is always challenging for the person responsible for a trade show booth. What makes for a successful display is integrating the conference theme into the booth, while providing…
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Convention Cookies
Lori Vergin’s tale of the telco that used popcorn in their showroom to help drive sales for its video service, reminded me of the old real estate trick of having the aroma of freshly baked cookies at an open house. The cookies are supposed to make prospective buyers feel at home and provide some sort…
