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Scaling Apps Through Open APIs
Unlocking the value of the data that already exists in various databases is what Steve Wilmott of co-founder and CEO of 3scale discusses in this interview. 3Scale helps entities create the Application Programming Interfaces and manage the back-end to allow proprietary databases to interface to mobile and other applications, such as connected TVs or even the…
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From Online to the TV and Back
With all the talk this week surrounding the appointment of Marissa Mayer as CEO and the challenges she faces in pleasing the stock market, it is sometimes easy to overlook that Yahoo! is a profitable business with a significant position in many areas. With a U.S. and global ranking as the fourth busiest web site,…
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The Connected Yahoo!
How do you hide the complexity from the consumer? This question, raised by Russ Schafer, Senior Director, Global Consumer and Business Marketing (Developer, Advertiser, Channel) at Yahoo!, may be the most important one in determining the success of interactive television. He suggested that ease of use and convenience are critical to ensure customer adoption. …
