-
Youth Market Insight at MIS 2011 – Part 1
Dan Coates of Ypulse provides an overview of the Millennial generation and discusses how they are different from previous generations and elaborates on the seven characteristics of this group; these characteristics may be a bit surprising to their baby boomer and Gen-X parents. In his presentation, he provides good insight on their media consumption and communications habits.…
-
The Long Pole in the TV Everywhere Tent
With contracts that can last 10 years, the TV Ecosystem change fast enough to keep up with consumer’s changing habits or the pace of innovation set by technology. Laura Martin of Needham and Company explains her concerns and discusses some of the questions she is asking in the face of an anemic recovery; one where…
-
The Largest Generation in History
The largest generation in history is how Dan Coates characterizes the Millennial generation. Coates, president of Ypulse, is an expert on youth and his organization is in constant contact with thousands of young people, helping major brands understand trends and the minds of young people. He points out in this interview that the Millennial generation is different from…
-
Silicon Valley Youth Voice Opinions on Technology & More
“I couldn’t do anything without the Internet,” is a sentiment echoed by the panelists on the youth panel at 2011 Media Innovations Summit. Bad news for providers of land line telephones, as several of the youth cited lack of convenience and reliability as reasons they prefer cell phones to land lines. On the other hand,…
