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Brightcove 3 and Contextual Publishing
The keywords from Brightcove appear to be “contextual publishing,” “branding”, and “integration to ad networks”. Brightcove, with the release of Brightcove 3, is making a switch to paid subscriptions but also working to help publishers generate revenue. They’ve done that by creating media API’s for better integration of video and text into websites – or…
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Local Content Workshop – Minneapolis
Register for the Minneapolis Viodi Local Content workshop at Viodi.com.
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Download from the ITA
Ben Mendelson, President of the Interactive Television Alliance, provides highlights from their press breakfast at NAB 2008. He speaks of some of the direct video to consumer plays, as well the OCAP efforts of cable television operators.
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An Alternative Way to Pilot
Television networks spend $500 Million to a $1 Billion per year on pilot episodes. The rise of User Generated Content sites, such as Grouper, represent a new, lower cost way for TV networks to bubble up talent and ideas. Festivals and contests are another way for networks to find content. We met up with AJ…
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A Slice of the Megastore
ViodiTV Sponsorship Opportunities – Click Here John McDevitt of HSN Shop by Remote discusses how their interactive application that allows people to order items through their cable remote control is increasing the conversion of viewers to buyers. He talks about what they learn including the idea that speed matters more than fancy graphics. He also…
