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Be Authentic and Transparent in Your Marketing – #fiberconnect2023
Marketing from the Beginning & Never Ending Authenticity and transparency describe the common message from the FiberConnect 2023 panel, Messages Matter: Crafting Go-to-market Plans for Fiber Broadband. Moderated by Kim McKinley CMO of UTOPIA Fiber, these concepts are central to effective marketing strategies today. McKinley, who is also Board Secretary of the Fiber Broadband Association,…
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Painting the Town Fiber – #FiberConnect2023
Fiber on Demand Fiber on demand is the benefit of TRAXyL’s solution for installing fiber on roads, runways, and bridges, states Blaine Riney. Riney, TRAXyL’s Business Development Manager, describes their technique as painting fiber on a surface. Installing up to 1,000 feet per hour with up to 72 fibers (3 each 24 fiber cables) allows…
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Beyond the Fiber Halo – #fiberconnect2023
Summary A recent study, led by RVA, LLC and sponsored by the Fiber Broadband Association, found that consumers have a very positive perception of fiber-to-the-home (FTTH). In the study of 4,000 randomly selected, U.S. online customers, 63% of respondents said that fiber is the best type of internet available, and 33% said they would be…
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Enforcement Is a Must to Ensure Equitable Broadband Deployment
“It’s truly a crime that these entities are submitting false reports to the federal government,” states Chad Rupe, General Manager of Ponderosa. Speaking at NTCA’s 2023 RTIME, Rupe’s concern is that some companies have been falsifying data by claiming they are providing service in areas where they are not. New Lisbon Holdings, Inc. CEO, John…
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The Open ODN – Upgrade Without Downtime #fiberconnect2023
A customer support issue from decades ago remains fresh in Bernd Hesse’s mind. He saw first-hand at Raynet that it was not possible to implement a physical upgrade to the optical last-mile network without significant service disruption. In the above interview, filmed at FBA’s Fiber Connect 2023, he contends that this issue remains. Like his…
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Fiber’s Sustainable Advantage – #Fiberconnect2023
Sustainability – whether economic or environmental – is center stage as it relates to broadband deployments, particularly those that receive federal monies. The challenge is to balance the drive to bridge the digital divide while managing the accompanying energy consumption that this entails. At Fiber Connect 2023, OMDIA’s Julie Kunstler led a track on sustainability.…
