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The Internet Video Proving Ground
ViodiTV Sponsorship Opportunities – Click Here Ian Blaine, CEO of thePlatform, discusses how Internet Video can be used as a proving ground for television applications. He points out the importance of applications in creating a sticky service.
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Correll's Interactive Perspective
ViodiTV Sponsorship Opportunities – Click Here Industry consultant and former Sun Microsystems executive, Bill Correll, provides an overview of the panels he moderated at the CableNEXT conference. Additionally, he provides some interesting perspectives on the state of interactive television and advertising.
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Start-Ups Working in the Cable Space
ViodiTV Sponsorship Opportunities – Click Here Jeff Binder, Founding CEO and President of Broadbus and, through acquisition, Motorola, provides some sound advice for start-ups looking to sell into the cable market. He suggests have a diverse customer base in terms of both geography and market segment.
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The Electronic Megastore – The Interviews
ViodiTV Sponsorship Opportunities – Click Here Kelly Anderson of the TM Forum and Kshitij Kumar of Tellytopia summarize their CableNEXT presentations regarding the concept of the "Electronic Megastore". Anderson talks of the importance of the back-office, while Kumar suggests that the online world has set the bar for electronic commerce.
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A Slice of the Megastore
ViodiTV Sponsorship Opportunities – Click Here John McDevitt of HSN Shop by Remote discusses how their interactive application that allows people to order items through their cable remote control is increasing the conversion of viewers to buyers. He talks about what they learn including the idea that speed matters more than fancy graphics. He also…
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OCAP from Investor's Perspective
ViodiTV Sponsorship Opportunities – Click Here OCAP from an investor’s perspective is given in this ViodiTV interview with Gary Lauder at CableNEXT. Lauder Partners, LLC is a long-time investor in the cable industry and has some good words of wisdom in terms of what the cable industry needs to do to make OCAP a success.
