Television networks spend $500 Million to a $1 Billion per year on pilot episodes. The rise of User Generated Content sites, such as Grouper, represent a new, lower cost way for TV networks to bubble up talent and ideas. Festivals and contests are another way for networks to find content. We met up with AJ Tesler, the Executive Director of the Independent Television Festival, www.itvfest.org, at the ITA’s 2008 NAB Press breakfast. The ITV Fest includes name brand sponsors, like Budweiser.

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