Jerky video is the bane of television on mobile devices. Craig Lee of Ortiva Wireless talks about their technology and how it optimizes the transmission of video between wireless base stations and mobile handsets. More than just improving the quality of the video, Lee says that their product also allows carriers to increase the effective increase their coverage area. This technology has been deployed by Vodafone and is being deployed by an unnamed carrier in North America. The extremely intriguing thing is how the information Ortiva Wireless gathers could be used for optimizing content or advertisements for the individual viewer.
Watch this video shot at Parks Associates’ Connections Conference to learn more.