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Advertising is a huge element to making video viable for both online and television. In this brief video with Erik Smith (formerly of Metacafe), we discuss the importance of advertisers and matching advertisers to content. He also briefly touches upon how Metacafe is looking for cable and telco distribution partners to bring their content beyond on the Internet and to the television. It is interesting, how, the related videos that pop up after our interview do not seem to related. Check it out here.
Erik Smith Of Metacafe Speaks On Advertising