The term MDU – Multi Dwelling Unit – often conjures images of high-rise apartments in cities. As John Price, president and owner of M3 – Multifamily Media Management, points out in this interview, MDU applies to more than just apartment buildings in urban areas. Student housing, campgrounds, hotels/resorts, marinas and senior housing, which Price indicates is the largest segment in the MDU market, are a significant part of an operator’s potential customer base, whether in low-density rural or high-density urban markets.
The nuances of obtaining rights and negotiating a business agreement with building owners, while staying within the rules and regulations that vary from state-to-state, are some of the challenges operators face when trying to serve the MDU market segment. Price suggests the rewards are well worth the upfront costs, as even a small residential MDU can be worth hundreds of thousands of dollars over the life of the contract.
2013 ACA Summit coverage brought to you by the ACA and ViodiTV.