An exhibit booth has to have something unique to catch the eye of this grizzled veteran of the trade show floor. To stand out among hundreds of competitors is always challenging for the person responsible for a trade show booth. What makes for a successful display is integrating the conference theme into the booth, while providing visitors with something memorable and doing so without spending a fortune. Of course, all the aforementioned must be accomplished while imparting a desired message to the attendees. The above video talks about Pinnacle’s transformation from publishing on paper to apps.

See part 2 of this interview here.

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Special thanks to Roger Bindl’s filming and Calix for the footage from Bemidji, MN