GoogleTV as an Operator’s Middleware

Two-plus years since its release and the verdict as to whether GoogleTV will be a consumer success is still to be determined. The Trojan horse into the consumers’ living room for GoogleTV could be the operator. At the  TV NEXT 2012 conference, start-up, iRevo, demonstrated its application of GoogleTV as a multiscreen middleware. With Google’s acquisition of content protection company Widevine and its integration into GoogleTV, all the elements are in place for an operator to use GoogleTV as an alternative way of bringing IPTV to its subscribers.

In 2010, Viodi View readers caught a glimpse of this path for GoogleTV in this post:

and before that, in 2008, there was speculation of Google having a Trojan horse into the living room.