AmFam Gets Social
Many people get so excited about social media that they become like Stan's friends on South Park – "You Have 0 Friends." Others adopt the media to explore new ways of communicating, educating, and collaborating. American Family Insurance (AmFam) is one that is adopting and embracing while they transform old ways to new ways.
Keith Katers, a Digital Marketing Social Media Administrator with AmFam, explains how they've been using video for a long time and how social media has enabled them to take it further. Distribution, that was once expensive and restricted to Network TV and CATV, is now wide open with social media sites. They started using YouTube and Facebook in the fall of 2009 and now reach over 1,500 agents with video posts to agent Facebook pages and the clients these agents represent. This video interview gives a brief looks into the activities at AmFam.
Good Bad of Social Media & Profiles Live after Death
Watch four Pecha Kucha style presentations at the High Tech Happy Hour in Madison, Wisconsin. Step through the video's using tab forward button on player. Below are descriptions.
How to Pronounce and What is It?
Bryan Chan, President Supranet, helps with pronunciation of Pecha Kucha, tells us what it is, and how it worked its way into High Tech Happy Hour. Produced by Roger Bindl for ViodiTV.
Social Media, the good, the bad, the great
Paul Hager, owner at Information Technology Professionals, provides PechaKucha style presentation on social media for the Nov. 20, 2009 two part High Tech Happy Hour in Madison, Wis. He describes evolution of chat to social media sites like Facebook and Twitter, how businesses are looking at this new media, the wide array of user groups, advertising, yet understanding the consequence of what you say or show on these networks. Paul tells why it is important to use these networks despite the bad, and using them to engage with people. Produced by Roger Bindl for ViodiTV.
Enhanced or Diluted with Social Media for Business
An interview with Paul Hager, Owner, Information Technology Professionals, after his Pecha Kucha presentation to HTHH group. Pauls first answer is planning, on the question of how do you avoid diluting your presence with scattered information over websites and social networks. He also talks about Google's possible plans to cross reference with Twitter on ranking search results, plus he gives a 30 second summary of this 6 min, 40 second PechaKucha presentation on Social Media. Produced by Roger Bindl for ViodiTV.
People Die, Profiles Don't
What happens to all your on-line accounts after death… Stay tuned, we'll add this part later.
Monetizing Web Video with Social Networks
The key takes from a CableFAX webinar on monetizing web video, social networks, and other on-line activities for me was that success come from various places, they were likely based on a plan, and the plan included a means to insure success.
Miles Beckett and Greg Goodfried of EQAL, the producers of Lonely Girl 15, are great examples of how video producers come from unexpected walks of life. They had a vision, a plan, and ability to carry television formulas over to the web… with a twist. Curtis Hougland of Attention PR elaborated on the use of social networks to promote, resolve, and insure success, while Miguel Monteverde of Discovery Communications discussed the need for building content resources, getting them found, and generating ad revenue. This video only touches on points from a 90 minute webinar that were keys to each of their successes with monetizing.
