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Educating The Wannabe Cord Cutter #CES2019
Parks Associates reported in their December 2018 study that 13% of U.S. households have already fired their traditional pay television providers. FlexVU aims to grow the number of cord-cutting households. As explained by Anselmo Pilla, Senior Director of Marketing of Pixelworks, FlexVU is an ad-hoc consortium of companies with a goal of educating consumers as…
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Focus on the Consumer Experience for OTT Success #TIS18
Networks need to focus on the consumer experience and not use B2B language says Bob Gold, CEO of Bob Gold & Associates. This is one of the pearls of wisdom from Gold’s recent survey of industry professionals about streaming media services like Netflix, Hulu and start-up video brands. Gold points out that, with so many…
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OTT Morphing & Providing More Choice – #TIS18 Highlights – Part 1
Over-the-Top video is morphing into an offering that NCTC members are making available through their platforms, providing consumers more choice and convenience, according to Rich Fickle, NCTC president and CEO. In the above video Fickle offers up highlights from the 2018 Independent Show, TIS18. Echoing many of the TIS18 speakers, he suggests that operators need…
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Video Programming – Something Has Got to Give – #TIS17
“It is real now,” exclaims Todd Juenger, Vice President, Senior Analyst, US Media, for Sanford C. Bernstein. Speaking at the 2017 Independent Show, Juenger explains that by 2023 that, on average, video programming will be a zero-margin business and that this is already a reality in some cases for smaller operators. He suggests that this…
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CuriostyStream – A Vision Realized #WEC2018
Like most original products, the over-the-top, subscription video on demand service CuriosityStream, represents the vision of its founder. With its 1,500+ features and series on the topics of science, history, tech and nature, it is clear that CuriosityStream is the ala-carte channel that its founder, Cable TV programming legend John Hendricks, has envisioned for decades.…
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Set-Top Be Gone
Jared Baumann, Manager of Market Development and Deployment for C Spire, provides an update of their journey towards the elimination of the set-top box. To be more precise, this is about C Spire’s goal of allowing customers to access content on the device or screen of their choosing without having to rent a set-top box…