Posts Tagged opastco

Inbound Marketing How, What, Why?


Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan.

Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been saying about telcos and why they should be involved in local content production. He stressed the importance of opening up your media to multiple social networking platforms.

Pamela White, of ANPI, provided a real-life example of how the techniques that Volpe recommended improved ANPI’s marketing efficiency. In a somewhat ironic twist, White and I met via cross-linking of Twitter accounts and the OPASTCO Tech and Marketing Symposium was the first opportunity we had to meet in person.

ViodiTV at OPASTCO is produced by Ken Pyle interview, Roger Bindl camera and video editor.

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Marketing, Monetizing, & Technical Sides of Video


Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing into a video data center. Michael touched on these points and more as a keynote speaker at OPASTCO’s 2009 Tech and Marketing Symposium. ViodiTV is produced by Roger Bindl and Ken Pyle.

 

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OPASTCO 2009 Lifetime Achievement Award


OPASTCO honors Harry Baker of Sierra Telephone Company with the 2009 lifetime achievement award. Harry’s son, David, and grandson,Matthew, accept the award as industry people wish Harry the best. Produced by Roger Bindl and Ken Pyle ViodiTV at OPASTCO 2009 summer conference.

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Help Harry and Mathew Help FRED


One of the leading supporters of the rural telecom industry, Harry Baker of Sierra Telephone, was unable to attend the 2009 OPASTCO Summer Convention and receive his Lifetime Achievement Award due to health-related travel restrictions. Fortunately, the ever-creative Sherry Colgate came up with a clever way for us to see Harry’s image. Harry was everywhere, as will be shown in a future video.

David Baker’s acceptance speech on behalf of Harry inspired a different video that could help FRED, the Foundation for Rural Education and Development. Harry Baker has been a long-time supporter of his immediate community, as well as the OPASTCO community through his generous donations to FRED.

The idea was to create a video with a good chance of winning the grand prize associated with the SanDisk 60 Second Summer Mobile Video Contest. We mixed Harry’s image, a telco prodigy and a great cause in order to make the above video. The audio pickup on the G1 is not so great, so the audio appears to be out-of-sync with the video at times.

Fortunately, Mathew Baker was a great sport, as he had to work with five directors. As such, we had five takes. Since SanDisk allows multiple entries, we decided to submit all five takes. The following videos represents all five takes. I encourage you to rank the videos and view them all, as it may help us win for FRED SanDisk’s grand prize of $5,000.





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Walking the Walk – Talking Over the Top


John Rose, president of OPASTCO, felt that he had to, “Walk the walk,” and show by example the sort of world that is available today to the customers of the Telcos. With the help of his son-in-law, Rose created a home entertainment and communications network that allowed him to cut the cord from all but his broadband provider.

While not for the technical-neophyte, Rose’s idea of getting services via over the top methods will be commonplace in the not-too-distant future. Watch this video to see John’s suggestion for how a Telco can simplify the Over the Top experience for the customer and return to a world where a telco is involved in the sale and service of CPE.    

 

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From a PSTN to an IP Association


In this video interview, Mark Gailey of Totah Communications and 2009 OPASTCO Chairman, outlines the drivers behind the change in direction at OPASTCO. OPASTCO’s organizational restructuring reflects the changes that OPASTCO’s members face and, as such, will embody elements like content, applications and putting the consumer in control. Gailey calls out to the OPASTCO members and associate members to help in the transition.

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Efficient Video Production with the G1 Phone


I am not a big gadget person – really. I have had the G1 Phone for a couple of months and other than the electronic whoopee cushion application and the Shazam application (listens to music and identifies the song and artist), all of the applications I have downloaded from the Android Market have been ones intended to enhance productivity. So, at the Connections Conference, I was pleasantly surprised to find that the latest version of the Android software enables the recording of videos on my G1 Phone.

The video quality of the G1 can be marginal, especially in low light conditions and especially compared to the Creative or Flip camera I normally use. It cannot be beat for efficiency and ease of distributing the video either on YouTube or via email. The only thing I haven’t figured out is why the share feature doesn’t always work, which is probably just as well, as the world doesn’t need to see most of the videos I take.

The following video was shot while taking an early morning walk through downtown Colorado Springs. When I started my walk, my only plan was to get a little exercise in the brisk Colorado air. As I saw the various monuments and museums, along with the natural beauty of Pike’s Peak, I felt inspired to share what I saw with others, particularly since the upcoming OPASTCO Summer Convention finds its way to Colorado Springs next month. Additionally, I decided it would be kind of fun to present my impromptu creation during my presentation on Local Content (I didn’t).

Hopefully, we will see you in Colorado Springs at the OPASTCO event (July 25th-29th).
 

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The Possibilities of IP


See the summary video below for highlights our interviews with Steve Klein of Allied Telesis on services migrating to IP, the importance of supporting Broadband, and how applications are a driving force; Graeme MacArthur of MetaSwitch reviews the need of rmulti-tasking services and Andrew Randall of MetaSwitch provides a nuanced view of how independent telcos can look at over the top applications; Ryan Tupper Innovative Systems demonstrates IP services for servcies; and Bill Albertson of Solarus talks about local and wholesale LD voice services.

Check out The New Edge at NTCA for Day One, and Day Two coverage of IP Possibilities 2009. The conference is produced by NTCA and OPASTCO.

Other videos from IP Possibilities 2009

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2008 – A Year in Video


 

Roger Bindl captures some of the ViodiTV highlights of 2008 in this brief montage of video clips from many of the events we attended this past year. Thanks to Roger for capturing and editing these clips. And thanks to all of the sponsors, who helped make this possible;


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Attend OPASTCO's 2009 Winter Conference in Kauai


This video was produced by Viodi… Watch to hear about the reasons to, and benefits of attending OPASTCO’s winter conference in Kauai… from learning, to networking, and sharing with your peers and suppliers.

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