Ben Mendelson, President of the Interactive Television Alliance, provides highlights from their press breakfast at NAB 2008. He speaks of some of the direct video to consumer plays, as well the OCAP efforts of cable television operators.
Posts Tagged ocap
Download from the ITA
Apr 28
A Slice of the Megastore
Dec 10
John McDevitt of HSN Shop by Remote discusses how their interactive application that allows people to order items through their cable remote control is increasing the conversion of viewers to buyers. He talks about what they learn including the idea that speed matters more than fancy graphics. He also provides some very open advice to new entrants to the video distribution business.
This particular interview makes a good complement to the panel I was honored to moderate at the CableNEXT conference. The title of the panel was something along the lines of what will it take to creat a Cable Megastore. McDevitt’s comments reflect what the panelists said, as well as what the representative from the Disney Travel on Demand channel said.
OCAP from an investor’s perspective is given in this ViodiTV interview with Gary Lauder at CableNEXT. Lauder Partners, LLC is a long-time investor in the cable industry and has some good words of wisdom in terms of what the cable industry needs to do to make OCAP a success.
Another GEM from CableNEXT
Dec 10
Bill Sheppard, Chief Digital Media Officer for the Client Software Group, provides an excellent overview of OCAP and its relationship to MHP and GEM. He also talks explains what operators of IPTV networks should look for in middleware to ensure that applications designed for OCAP can be easily ported to IPTV.
Gary Sasaki of Digdia explains the difference between OCAP’s bound and unbound applications in this brief video. Digdia provides excellent reports and consulting assistance regarding the intersection of technology and entertainment. Digdia’s latest report discusses how CAT5 cabling and IP is changing the way CEDIA (Custom Electronic Design and Installation Association) are networking the home. Check out Digdia’s web site at www.digdia.com
