Managing the product lifecycle is a challenge in today’s ultra-competitive and quickly changing world of high-tech. LEVEL Studios helps CE vendors embrace the big picture while creating and implementing the fine details that make a product rise above the competition. More than an ad agency or marketing group, their use of technology allows them to serve as a sort of product manager for leading CE brands.
More than just strategy and tactics, the LEVEL Studios folks focus on the culture of a company as a key part of making a product special. I came away impressed with LEVEL Studios' culture in the time we spent together at lunch. Their booth, which was fun, clean and comfortable, mirrors the culture I saw in my brief time with the LEVEL Studios team.
Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want to see and hear local people, to watch local events, and to get the local channel. It's the most popular channel out of over 100. Howard provides background on how they're able to fill a big part of the day with special programing, provides examples of what they have, and what the #1 program is.
This segment of ViodiTV at the WSTA 2010 PR/Marketing seminar is brought to you by HEM Productions. Produced by Roger Bindl
An interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy and problem solving) and to highlight his message.
This segment of ViodiTV is brought to you by HEM Productions. Produced by Roger Bindl.
Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan.
Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been saying about telcos and why they should be involved in local content production. He stressed the importance of opening up your media to multiple social networking platforms.
Pamela White, of ANPI, provided a real-life example of how the techniques that Volpe recommended improved ANPI’s marketing efficiency. In a somewhat ironic twist, White and I met via cross-linking of Twitter accounts and the OPASTCO Tech and Marketing Symposium was the first opportunity we had to meet in person.
ViodiTV at OPASTCO is produced by Ken Pyle interview, Roger Bindl camera and video editor.
Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing into a video data center. Michael touched on these points and more as a keynote speaker at OPASTCO’s 2009 Tech and Marketing Symposium. ViodiTV is produced by Roger Bindl and Ken Pyle.
