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marketing Archive
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A Level Headed Approach to New Products
Posted on June 14, 2010 | No CommentsManaging the product lifecycle is a challenge in today’s ultra-competitive and quickly changing world of high-tech. LEVEL Studios helps CE vendors embrace the big picture while creating and implementing the... -
Local Content Draws Local Audience
Posted on February 12, 2010 | 1 CommentHoward Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want... -
Capturing Minds at WSTA PR/Mktg
Posted on February 12, 2010 | 1 CommentAn interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy... -
Inbound Marketing How, What, Why?
Posted on November 6, 2009 | 4 CommentsKen Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan. Volpe suggest that marketers need to think like... -
Marketing, Monetizing, & Technical Sides of Video
Posted on November 6, 2009 | No CommentsMichael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing... -
WSTA 2009 PR/Marketing Seminar
Posted on February 5, 2009 | No CommentsDay one at the WSTA 2009 PR/Marketing Seminar. Highlights include… Bill Albertson, Badger Communications who reviews the history of VoIP, the competitive threat – or not – what to do... -
ViodiTV at OPASTCO 2008 Tech & Mktg Symposium
Posted on October 23, 2008 | No CommentsRoger Bindl reports on the 2008 OPASTCO Technical & Marketing Symposium. Roger Nishi comments on changes from the FCC. Larry Thompson of Vantage Point Solutions discusses IPTV and over the top video. Steve Ross of...


































