marketing Archive

  • Levi Maaia of Full Channel describes their, award-winning, GreenLink program and how they are allowing their customers to choose renewable power sources to power their respective broadband and television connections. As Maaia explains, Full […]

    Green Cable

    Levi Maaia of Full Channel describes their, award-winning, GreenLink program and how they are allowing their customers to choose renewable power sources to power their respective broadband and television connections. As Maaia explains, Full […]

    Watch Video...

  • “There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as […]

    The Gigabit “Halo Effect”

    “There is this thing called a halo effect,” said David Seda, Vice President of Marketing for Calix. Seda says that the customer perceive those operators who offer gigabit services as […]

    Watch Video...

  • Weissberger invites Dave to share his long time, working relationship with Andy Grove.  When Dave first met Andy, the latter felt that “marketing was a waste of time and sales was a […]

    The Inside Scoop on Intel Inside and Other Intel Marketing Successes – Part 11

    Weissberger invites Dave to share his long time, working relationship with Andy Grove.  When Dave first met Andy, the latter felt that “marketing was a waste of time and sales was a […]

    Watch Video...

  • Managing the product lifecycle is a challenge in today’s ultra-competitive and quickly changing world of high-tech. LEVEL Studios helps CE vendors embrace the big picture while creating and implementing the […]

    A Level Headed Approach to New Products

    Managing the product lifecycle is a challenge in today’s ultra-competitive and quickly changing world of high-tech. LEVEL Studios helps CE vendors embrace the big picture while creating and implementing the […]

    Watch Video...

  • Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want […]

    Local Content Draws Local Audience

    Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want […]

    Watch Video...

  • An interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy […]

    Capturing Minds at WSTA PR/Mktg

    An interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy […]

    Watch Video...

  • Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan. Volpe suggest that marketers need to think like […]

    Inbound Marketing How, What, Why?

    Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan. Volpe suggest that marketers need to think like […]

    Watch Video...

  • Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing […]

    Marketing, Monetizing, & Technical Sides of Video

    Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing […]

    Watch Video...

  • Day one at the WSTA 2009 PR/Marketing Seminar. Highlights include… Bill Albertson, Badger Communications who reviews the history of VoIP, the competitive threat – or not – what to do […]

    WSTA 2009 PR/Marketing Seminar

    Day one at the WSTA 2009 PR/Marketing Seminar. Highlights include… Bill Albertson, Badger Communications who reviews the history of VoIP, the competitive threat – or not – what to do […]

    Watch Video...

  • Roger Bindl reports on the 2008 OPASTCO Technical & Marketing Symposium. Roger Nishi comments on changes from the FCC.  Larry Thompson of Vantage Point Solutions discusses IPTV and over the top video. Steve Ross of […]

    ViodiTV at OPASTCO 2008 Tech & Mktg Symposium

    Roger Bindl reports on the 2008 OPASTCO Technical & Marketing Symposium. Roger Nishi comments on changes from the FCC.  Larry Thompson of Vantage Point Solutions discusses IPTV and over the top video. Steve Ross of […]

    Watch Video...

Page 1 of 212