Services, such as Caller ID on the TV and local content, that are addictive are what independent telcos need to provide if they want to gain and retain broadband subscribers. Horizon Telecom’s Ed McKell talks of these services in this brief video interview. McKell, who spoke at the IP Possibilities Conference, discusses how partnerships have helped them provide new and better services to their
Introductory pricing for telecom services has caused this author extreme frustration. Warren Lee, President and CEO of NeoNova, explains how one cable operator gradually gets their customers to pay more for services they might not have ordered in the first place. The operator has something like an 88% retention rate of its customers using this technique. Lee also implores telcos to look at bundles as more than just speed and to shape bundles to meet customers’ lifestyles and needs.
ViodiTV at IP Possibilities 2008 is being brought to you by Entone. 
David Lewis of TCA , a prominent consulting firm to independent telcos, discusses the importance of broadband for an independent telco to retain its subscriber base. He recommends that independent telcos find services to add value to the broadband pipe; before someone else does.
This program at IP Possibilities 2008 is brought to you by Entone.
ViodiTV at IP Possibilities 2008 is being brought to you by Entone.
An interview with Cronin’s Katie Johnson at MTA on customer satisfaction and the actual point of sale and competitive measures.
