Local content as a way to serve the community was a common theme of a panel I moderated at the 2010 Broadband Properties Summit. As expected, Cullen McCarty of Smithville Telephone and Gary Evans of HBC provided an excellent overview of how they are helping their communities by serving up content about and by the community. What made this especially interesting is HBC has gone through several generations of equipment, while local content is a relatively new venture for Smithville.
Smithville's initial focus is to create and embed content on their web site, while HBC is a long-time veteran of programming a linear TV channel. As seen in this video, one thing these telecommunications firms have in common is that they are using local content to inform and put a smile on the faces of the people in their respective communities.
Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want to see and hear local people, to watch local events, and to get the local channel. It's the most popular channel out of over 100. Howard provides background on how they're able to fill a big part of the day with special programing, provides examples of what they have, and what the #1 program is.
This segment of ViodiTV at the WSTA 2010 PR/Marketing seminar is brought to you by HEM Productions. Produced by Roger Bindl
An interview with Tony Rubleski of Mind Capture Group at the WSTA 2010 PR/Marketing seminar. I asked Tony to describe his 2 day workshop using items from his presentation (controversy and problem solving) and to highlight his message.
This segment of ViodiTV is brought to you by HEM Productions. Produced by Roger Bindl.
Kodak's KZone at CES 2010 with the WebTV panel and our interview with Illeana Douglas
ViodiTV covered the Parks Associates’ event at the 2010 Consumer Electronics convention and we got some great interviews with people involved with different services, such as energy management, telemedicine. Our interview with Illeana Douglas, filmed at the Kodak booth at the CES tradeshow floor, captured the changing world of content creation and distribution.
Many of you will recognize Douglas from her appearances in movies and TV shows, such as Seinfeld, Law and Order and Frasier. I came to know her through her character in the short-lived, but funny and all too accurate TV-series, Action. Thanks to the so-called cloud, about a year ago, I watched this series and was amazed at the quality of the acting as well as the breadth of name actors that were part of this show.
It was thrilling to hear Douglas speak at the Kodak showcase at CES. What we found out is that that Douglas is controlling her own destiny by producing content through her own production company. She provides a great example of how to monetize content by working directly with a brand, IKEA in this case. The brand is woven into the program so effectively that she is able to tell her story without the viewer feeling like they are getting a sales pitch.
As important, thanks to the interactive nature of the broadband medium, the audience becomes part of and shapes the story. In this video interview, she explains how the adoption of Korean babies by Swedish parents drove a story line in her series, Easy to Assemble. Watch our video interview and hear her thoughts on how technology and broadband are changing the content creation and distribution business.
[note, the text for this post was updated on 6/9/10] ViodiTV is produced by Roger Bindl and Ken Pyle.
Attend Viodi's Local Content Workshop at the Broadband Properties 2010 Summit, April 26, 2010.
Watch this short video for a brief look at the experiences of Viodi in providing local content workshops… the topics, ideas, and examples of those that do. Roger and Ken, through ViodiTV, have been producing content for nearly 8 years and providing local content workshops across the county. Watch this video for ideas, samples of what others are doing, and depth of our workshops.
