Tricia Parks, CEO and Founder of Parks Associates, discusses her research into consumer behavior surrounding the purchase of electronic equipment. The shift in the last couple of years has been away from the impulse buy to a more studied purchase. Going into 2010, she suggests that consumers are still uncertain about the future, although things have stabilized somewhat from a year ago; she suggests that consumers are Worried, Optimistic, Pessimistic and Hopeful (WOPH). She does suggest there are opportunities for manufacturers and service providers in 2010, especially for those product categories that have low NPS (Net Promoter Score) or poor word of mouth.
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