Highlights from the 2009 WSTA Annual Convention. This edition of ViodiTV at WSTA was sponsored by Solarus and Central Cable Contractors. Highlights include Wisconsin PSC Commissioner Mark Meyer, Daniel Hardy and Judd Genda of Axley Brynelson, Gary Evans of Hiawatha Broadband, Jerry Wilke of RTG, Rob Riordan of Nsight, Andrew Walding of CellStream, Ann Anderson of Lemonweir Valley Tel, and Matt Eversmann of Freeman Phillips LLC. The video wraps up with bagels, brunch, golf, and fish. Check ViodiTV for full interviews with Jerry Wilke on femtocells, Rob Riordan on femtocell applications, Andrew Walding on Evolving TDM to IP, and Matt Eversmann on leadership. A special thanks to Margaret Hines of Inspire Marketing for assisting with interviews.
An interview with Andrew Walding, CellStream, at the WSTA 2009 Annual Convention. Andrew talks about moving from TDM voice to IP voice, and how we’re not really inventing a new wheel, but adapting it. We talk a bit on the flexibility of SIP and his favorite new application and gadget. ViodiTV at WSTA was sponsored by Solarus and Central Cable Contractors.
Rob Riordan, Nsight, talks about Femtocells. Margaret Hines – Inspire Marketing – interviews Rob at the WSTA 2009 Annual Convention for ViodiTV. Riordan suggests some innovative uses of femtocells, including as a sort of location detection device to remind teenagers to do their chores and homework when they arrive home from school. Beyond improving signal quality, femtocells could facilitate personalized advertisements. Riordan also discusses how femtocells combined with an IP backbone can extend wireless into applications for 1/10 the price of traditional methods. This edition was sponsored by Solarus and Central Cable Contractors.
Ben Mendelson, President of the Interactive Television Alliance, provides highlights from their press breakfast at NAB 2008. He speaks of some of the direct video to consumer plays, as well the OCAP efforts of cable television operators.
Introductory pricing for telecom services has caused this author extreme frustration. Warren Lee, President and CEO of NeoNova, explains how one cable operator gradually gets their customers to pay more for services they might not have ordered in the first place. The operator has something like an 88% retention rate of its customers using this technique. Lee also implores telcos to look at bundles as more than just speed and to shape bundles to meet customers’ lifestyles and needs.
ViodiTV at IP Possibilities 2008 is being brought to you by Entone. 
