Archive for category ViodiTV @ OPASTCO

Inbound Marketing How, What, Why?


Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan.

Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been saying about telcos and why they should be involved in local content production. He stressed the importance of opening up your media to multiple social networking platforms.

Pamela White, of ANPI, provided a real-life example of how the techniques that Volpe recommended improved ANPI’s marketing efficiency. In a somewhat ironic twist, White and I met via cross-linking of Twitter accounts and the OPASTCO Tech and Marketing Symposium was the first opportunity we had to meet in person.

ViodiTV at OPASTCO is produced by Ken Pyle interview, Roger Bindl camera and video editor.

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Marketing, Monetizing, & Technical Sides of Video


Michael Koons of Cisco discusses how service velocity is an increasingly important factor in a telco’s ability to remain competitive. He also talks of how the video headend is morphing into a video data center. Michael touched on these points and more as a keynote speaker at OPASTCO’s 2009 Tech and Marketing Symposium. ViodiTV is produced by Roger Bindl and Ken Pyle.

 

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Don't Fear the Audit


 One of the concerns that independent telco friends have expressed about applying for the broadband stimulus monies are the unknown rules that may be imposed upon them at a future date. Fears of the bean counter are justified, as many independent telcos have been through painful and costly USAC audits over the past couple of years. These audits have confirmed that the telcos are following the rules. Steve Meltzer of consulting firm John Staurulakis, Inc. explains, in this video interview filmed at OPASTCO’s Summer 2009 Convention, the importance of diligent record keeping to improve the process of the inevitable audit.

Waiting to See on the Broadband Stimulus


Ed Heuck, formerly of Hargray in South Carolina, and now with Graycliff Enterprises provides a unique perspective on the stimulus, given his current and former roles as an operator and someone building broadband networks for communications providers. As you will hear in the interview from the OPASTCO 2009 Summer Convention exhibit floor, the broadband stimulus has already had impacts on telco projects; impacts that might not be so obvious at a superficial level.  

ViodiTV at OPASTCO 2009 Summer Conference


Summer is a season of growth and OPASTCO is growing or evolving to an IP based association.  This video summarizes the various interviews and event coverage from OPASTCO’s 2009 Summer Conference. John Rose kicks off a season of change with follow on from Mark Gailey, a panel with CTIA and RUS, lifetime achievements and rural educational grants. Produced by Viodi LLC. Roger Bindl and Ken Pyle with support from HEM Productions.

NOTE: The above player above has the full complement of videos produced for OPASTCO’s 2009 summer conference. They will play consecutively or use the tab (the sideways triangle with the vertical bar on its right) to jump forward to the next video.

A Perspective on the Broadband Stimulus


The Broadband Stimulus was a major topic of conversation at the Summer 2009 OPASTCO Convention and was the subject of a panel. ViodiTV caught up with one of the panelists David Villano, Assistant Administrator for Telecommunications Program – U.S. Department of Agriculture – Rural Development, who elaborated on the application process and how the process may continue to be somewhat dynamic. He emphasized that the focus of the first NOFA will be funding the middle-mile broadband projects, particularly those that are “shovel-ready”.

 

SaaS to Bridge Public Service Organizations


Communication between government agencies has been a challenge since before the advent of the modern telecommunications era. Telecommunications has sometime made intra-agency communications even more difficult as agencies often use proprietary radios. SilverStar Communications is one of the first to provide a bridge between proprietary radio solutions through a “Software as a Service” application that connects disparate systems at costs much lower than hardware based alternatives. SilverStar has found an unique application for this SaaS application among one of its mining customers.

Produced by Roger Bindl and Ken Pyle… www.viodi.tv

 

FRED celebrates 20 years


FRED, the Foundation for Rural Education and Development, celebrated it 20th year at the OPASTCO 2009 summer conference. The video includes Karen Kohne with a brief intro to FRED and it’s history, Carlton Appelo talks of founder Everett Kneece, Sherry Colgate talks about a teacher of the year award, David Lewis describes community development guide they worked on, plus other highlights of the 20 year celebration and over $2M in educational money raised over those 20 years.

OPASTCO 2009 Lifetime Achievement Award


OPASTCO honors Harry Baker of Sierra Telephone Company with the 2009 lifetime achievement award. Harry’s son, David, and grandson,Matthew, accept the award as industry people wish Harry the best. Produced by Roger Bindl and Ken Pyle ViodiTV at OPASTCO 2009 summer conference.

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Help Harry and Mathew Help FRED


One of the leading supporters of the rural telecom industry, Harry Baker of Sierra Telephone, was unable to attend the 2009 OPASTCO Summer Convention and receive his Lifetime Achievement Award due to health-related travel restrictions. Fortunately, the ever-creative Sherry Colgate came up with a clever way for us to see Harry’s image. Harry was everywhere, as will be shown in a future video.

David Baker’s acceptance speech on behalf of Harry inspired a different video that could help FRED, the Foundation for Rural Education and Development. Harry Baker has been a long-time supporter of his immediate community, as well as the OPASTCO community through his generous donations to FRED.

The idea was to create a video with a good chance of winning the grand prize associated with the SanDisk 60 Second Summer Mobile Video Contest. We mixed Harry’s image, a telco prodigy and a great cause in order to make the above video. The audio pickup on the G1 is not so great, so the audio appears to be out-of-sync with the video at times.

Fortunately, Mathew Baker was a great sport, as he had to work with five directors. As such, we had five takes. Since SanDisk allows multiple entries, we decided to submit all five takes. The following videos represents all five takes. I encourage you to rank the videos and view them all, as it may help us win for FRED SanDisk’s grand prize of $5,000.





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