Avocado of Things


Avocados from Mexico had one of the clever commercials of the 2015 Superbowl. That they are marketing direct to the consumer isn’t a big surprise given that they were part of the MERA booth at International CES2015 last month. What might even be more clever and innovative are the kiosks they will be rolling out in groceries stores.

Bill Timm, VP of Business Development for MERA USA, the company that behind the technology for these points of presences, explains how these kiosks communicate to apps via integrated Bluetooth beacons. The sorts of things they will communicate include customers recipes and, potentially, special offers.

This unique application points to the way the Internet of Things offers the potential to create direct relationships between producer and consumer.