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Nailing the Content Search & Discovery Experience

“There is a significant initiative (about 200 people working on the challenge) at Comcast in terms of making it easier to find content that they want to watch,” said Amit Bagga, Chief Scientist, Search and Discovery, Technology & Product Development for Comcast. In this interview, Bagga suggested that maintaining the lean-back experience of watching TV, while making it easy to find the content they want to watch, is the goal.

Bagga cites Comcast’s X1 integration with the cloud as a step forward in terms of being able to terms of being able to change and adapt user interfaces easier than traditional cable set-top approaches. The cloud also allows search to be extended beyond the big screens and to other, more personal screens. He points out that the recently announced that Comcast’s next generation X2 platform will provide even more personalization.

In the above interview, he indicates that a video version of Pandora (what this author calls linear on-demand) will not be available in the near-term. He does talk about some of the 2nd screen applications, such as Zeebox (Comcast is a minority investor in Zeebox) that will help personalize the experience, as well as provide additional meta-data that presumably make for more engaged viewers. Bagga suggests that if they can create a personalized experience, while maintaining the social aspects of TV, “We can pretty much nail the experience.”

[ViodiTV coverage of CONNECTIONS™ brought to you by Parks Associates]

One response to “Nailing the Content Search & Discovery Experience”

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