At NAB 2013, TELiBrahma announced the release of Point 360, an, “Augmented reality marketing platform for brands and agencies that connects image recognition, video recognition, social integration and geo-targeting technology from TV to Print to Mobile.” ViodiTV got a glimpse of this development at CES, as seen in the above interview with TELiBrahma’s Manoj Panedka.

With backing from Intel and real-world experience with major brands in India, TELiBrahma made its début at International CES 2013. Using visual identification technology, TELiBrahma is able to bring static images to life, as shown in the above video. When one points a TELiBrahma-enabled, smart phone or tablet at a print image it comes to life with creative from the advertiser or publisher. Having cut its teeth in a very tough market, where bandwidths are low and phones have limited processing power, TELiBrahma is ready to take the U.S. by storm.

[Note: on 6/5/13, a reference to the number of users in the field was removed from the video, as TELiBrahma pointed out they had given an inaccurate quantity.]