Be More Nimble and More Local

Retransmission consent, programming costs and the terms and conditions under which his company must operate were among the biggest concerns of Robert Gessner of Massillon Cable TV at last week’s ACA Summit.  In this video interview, he explains the importance of independents working together to negotiate with the large media suppliers.  He points out that the biggest challenge his company (and other independents) face is scale.  Despite its relatively small size, Massillon Cable TV has retained customers through innovation and being close to the customer.

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