Creating a better consumer experience, while fixing the broken digital supply chain, are the objectives of the DECE. Mitch Singer, Chairman of the DECE anad CTO of Sony Pictures, discusses how this is an industry-wide initiative that includes participants from retail, infrastructure, content and telecommunications organizations. A key to what they are doing is the ability for content providers to be able to publish once and distribute to multiple places. This could result in significant cost savings in the digital supply chain, while allowing customers the freedom to easily discover and play media across all of their platforms where and when they want.  

Filmed at the Connections Conference and sponsored by Parks Associates.