Howard Sherpe of Vernon Telephone Cooperative tells how local content on local TV is a great marketing tool. There is a social networking element to local content where people want to see and hear local people, to watch local events, and to get the local channel. It's the most popular channel out of over 100. Howard provides background on how they're able to fill a big part of the day with special programing, provides examples of what they have, and what the #1 program is.
This segment of ViodiTV at the WSTA 2010 PR/Marketing seminar is brought to you by HEM Productions. Produced by Roger Bindl
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