Ken Pyle interviews Mike Volpe, HubSpot, on Inbound Marketing… What is it? Why Do It? How it will change your marketing plan.

Volpe suggest that marketers need to think like a publisher, instead of an advertiser. The implication is that companies need to be content producers, which is something consistent with what Viodi has been saying about telcos and why they should be involved in local content production. He stressed the importance of opening up your media to multiple social networking platforms.

Pamela White, of ANPI, provided a real-life example of how the techniques that Volpe recommended improved ANPI’s marketing efficiency. In a somewhat ironic twist, White and I met via cross-linking of Twitter accounts and the OPASTCO Tech and Marketing Symposium was the first opportunity we had to meet in person.

ViodiTV at OPASTCO is produced by Ken Pyle interview, Roger Bindl camera and video editor.