Accedo Broadband’s newly announced deal with the AETN International, a division of A&E Television Networks, shows that Accedo Broadband offers more than just casual games. Utilizing the same platform as what they developed for game applications on the television, Accedo Broadband is helping AETN International monetize and create new value from existing video content through interactive quizzes via IPTV networks.

In this video from last summer’s Parks Associates conference, Michael Lantz, CEO of Accedo Broadband, gives a bit of preview of this capability. He also recommends that telcos embrace open standards in order to remain competitive and differentiate their services. He also talks about how often people are playing casual games on the television and how operators are monetizing these unique applications.