VBlogs by Roger

Video and TV over the Net – part 3 in a series

Voice narration isn’t necessary to make the point of this two minute video as it notes the progression of IP in telecom and the progression of Video and TV over the Net. IP displaced ATM in an industry that would have said "no way" ten years ago. And now, Video and Television over the Net have progressed to a point where few are questioning or doubting, but many are jumping on the band wagon to provide products and service.

IPTV took a bit of a hit in December 2008 when SES announced it was backing out. Yet, at that same time, Vudu announced the addition of  Web to TV episodes to it’s service. LG announced a box for Netflix movies delivered over the Net to the television, and then announced a TV that didn’t need a box. Roku and VuNow also have a box for video to the TV while XBox, Playstation, and Wi already do Internet video on the TV, and then Ninetendo announced an Internet channel that struck fear in the Japanese TV industry. 

Even before these Internet to TV boxes came along, there was writing on the wall with the aggregation of network, studio, and film content. ABC, CBS, NBC, Fox, Comedy Central, Disney, and many others have been streaming programs over the net for quite some time. It was a logical progression for companies like Hulu, Boxee, and even TV Guide to aggregate.

The missing link for television video on the net, and the aggregation of that content, for watching on the TV, was a box. Today there are many with many more likely to show up in 2009. My conclusion in the video above is that operators need to learn more about these activities by watching, uploading video content and experimenting, learning to create video playlists, and embedding customized players on a website. The tools for learning are free – YouTube, BlipTV, Revver, Metacafe, Facebook, and the many others – so it seems very logical that using these, and observing will help realize how to partner in these ventures.

ViodiTV has been posting video’s for the past 6 years and learned many things by expermenting. We’ve learned what’s good and bad about various services, about generating ad revenue through new avenues, about creating playlists for linear on demand viewing, and customizing players to embed on a website. We’ve learned why CDN’s are important for video, and about many start-ups and stealths at various conference that focus on video over the net.

To use an abstract analogy I’d conclude with the phrase… In 2008 "Wii" got "Fit" on TV; In 2009 TV is getting Fit for Us. I also want to point out that the music in this video is Creative Commons License CC By Logodownloaded from "Pulsing Piano Bit for Goodby December" by Kaer Trouz.

5 replies on “Video and TV over the Net – part 3 in a series”

Strange that you left out the number one product for web TV on the TV: TiVo. TiVo DVRs stream more Netflix content, download more movies and TV from Amazon, Disney, and Jaman and watch more YouTube video than all of the LG, Roku and Vudu products combined. Plus its the only solution that can search across all of those services in one place, not leaving the customer with isolated silos like the Yahoo widget concept.

Joe is right, Tivo should have been mentioned in the article. We have been watching CNET TV on Tivo for years at my household. An oversight by Roger, as he doesn’t have a Tivo.

Thanks for comment Joe… that is an excellent point. It gives me thought for Part 4 in the series. This article/video was influenced by several recent announcements that validated a trend which Tivo has been a part of for some time.

I think that there’s going to be significant difficulty in determining user behavior with such a variety of media channels.
Target audiences will become more and more segmented
and channels will have to introduce new ways of personalizing the user experience to the individual. I think big advertisers will have to think small!

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