IPTV – Over Promised and Under Delivered


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At the Iowa Telephone Association’s Video Workshop in Des Moines, Roger Musick of Innovative Systems proclaimed that IPTV has been, “over promised and under delivered”. He suggested that there have been too many vendors in the IPTV chain, which has complicated the rollout and maintenance of IPTV networks. Echoing what many independent have said, Musick said the vendor community has not spent enough time figuring out how to keep IPTV systems up and running.

He spoke of Direct Broadcast Satellite and of their big advantages of having access to better content at lower pricing, as compared to what independent telcos can get. He pointed out that the current limitations of DBS will go away with the deployment of hybrid RF/IP set-tops. He mentioned how the telcos’ fat-pipes will enable over-the-top, niche competitors, as well as the so-called long-tail content.

He suggested one advantage independent telcos have is their inherent local nature. Local content and VOD is something they have that DBS cannot offer. Other ways independent telcos can exploit their network and location advantage include:

  • Home Networking made easy – telcos can do this much better than satellite television, because telcos have local staff.
  • Picture in Picture using the set-top is another differentiator.
  • The headend needs to provide a low-bandwidth version of each of the video streams, so that program guide mosaics can be provided in the set-tops. Similar integration between the Internet and the TV needs to take place as well.
  • There needs to be integration with OSS systems to allow things like instant provisioning of premium services (ala purchasing HBO on an impulse basis).
  • There needs to be real-time status monitoring of the IPTV Network – from headend to set-top.
  • IPTV needs to move from having silos of equipment to a unified IMS based communications network that couples Internet, Video and telephony into a single service.